Stay A Leg Up On Your Competition With These SEO Tips
Search engine optimization is an Internet marketing technique that makes websites more accessible and noticeable to people who use search engines. By knowing what keywords people use and by attempting to get your page on the first couple pages of a search, you can make your website more noticed and visited. If you want to increase the traffic on a your website by making it more visible on search engines, read the tips in this article and you will have more visitors!
One good way to get people to see your website first on a search engine is to use keywords. The key words should be affiliated with your website or product that you are selling. If you use too many keywords, you will be labeled as a spammer which will hurt your traffic.
Make your URL more search engine friendly by naming it with clear, easy to read words. Your URL should be easy to understand, and memorable to help drive traffic to your site, which will ultimately rank you higher with the search engines. You want your URL to be something that will be catchy enough to drive viewers to you.
Get specific with your key phrases to cut out the competition. For example, if you have a web design company you’re search engine optimizing, “web design” isn’t going to cut it. “Web design for lawyers” or “Toronto web design firm” will bring you more traffic who actually want to buy your services.
Be sure to make your URLs search engine optimization friendly. Place your keywords in the URLs but do not overdo it. If your file has more than three hyphens it is going to look spammy and may make viewers second think clicking on it. Avoid using underscores, instead use hyphens.
Site navigation is a critical component in honing your Search Engine Optimization. Your site will consist of multiple pages. Search engines like to know how those pages relate to one another and, in particular, the relative importance of each. Navigation trees help clarify this for users and search engines alike.
Keywords are a huge focus when it comes to search engine optimization. Not only should your links use the keyword anchor text, but the text around those links should also be related to your keywords. This means that you will try to surround the link with descriptive text that will help the spiders locate the quality content that you are trying to share.
Try improving your Google crawl rate. The Google crawl rate refers to how often a search spider from Google visits your website and gathers information that will then become available in search results. Post new content regularly to attract attention from search engine spiders. There are many traffic tools that help you keep track of how often spiders visit your website.
Knowing which search engines and keywords are used by a target audience are very important when utilizing search engine optimization. If you want to increase the traffic on a particular website by making it more visible on search engines, remember the tips in this article and you will have more visitors!