Buffer vs. Later: Which Social Media Management Tool Is Right for You?

We compare social media management tools Buffer and Later to help you decide which one best suits your needs.Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we’ll compare Buffer with Later to help you decide which one best suits your needs.To kick off, here are seven key differences between the two products that all potential users should be aware of 👇Seven key differences1) Free Plan OfferingsWhen you’re starting to grow your social media presence, a free plan is a cost-effective way to get started. Buffer’s free plan lets users to connect three social channels and schedule up to 30 posts per month, while Later’s free plan is significantly more limited, with only one connected social channel and just 5 scheduled posts per month.2) Flexibility on ChannelsLater requires paid users to purchase “social sets” that include one of each social channel (Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn), which may not suit every user’s needs. Some users have multiple Twitter accounts, others only want to connect their LinkedIn account. For them, Laters model isn’t preferable and ends up costing more. Buffer, on the other hand, provides complete flexibility when choosing channels. Users can select the exact channels they need and only pay for the channels they need—making the price more reasonable too. 3) Number of UsersBuffer’s Team plan offers unlimited users, whereas Later’s equivalent Advanced plan only provides access for six users, with additional users available at $5 per user per month. This difference in user access can be crucial for growing businesses. Getting unlimited users included is a major reason why small and medium businesses pick Buffer. 4) Available ChannelsLater only has six available social channels, whereas Buffer has three more; YouTube, Mastodon, and Google

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