What’s a Marketing Audit? [+ How To Do One]

Marketing – As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where
Read moreMarketing – As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where
Read moreThese sandals have nearly 16 million searches in TikTok alone.The season of sun damage—and the visible signs of skin aging that come with it—is upon us, and Molly Sims has come to the rescue. With the launch of her new line, YSE Beauty (pronounced wise), the actor and model has taken what she’s learned from the “emotional rollercoaster” she’s been on with her skin and bottled it up into arguably the chicest packaging we’ve seen to date. […]
Read morePlus 5 TSA-friendly options to shop instead.For many, a glass of water isn’t complete without a wedge of lemon. And while a squeeze of citrus can certainly work wonders when it comes to livening up an otherwise meh cup of water, lemon water has also long been in the limelight thanks to its assumed health benefits. The (lemon) twist? Research shows that the benefits of lemon are kind of overhyped and… not as life-changing as we may […]
Read morePlus exactly how much coffee is ideal for migraine prevention. POV: You’re sitting in your favorite hair salon with freshly washed hair and you glance at your phone. You see a notification that triggers some negative feelings and let out a huff of annoyance. Your hairstylist asks if everything is okay, and you can’t help but launch into a long-winded rant about what’s bothering you. Sound familiar? Plenty of others have been in your shoes (or, chair). […]
Read moreBut hurry—these jeans are bound to sell out quick.One of my best friends and I have a thriving text thread where we talk constantly about the likes and dislikes of someone we both have in our lives. “Someone” isn’t really the right word. But “something” isn’t either. It’s Oura, the smart ring and its accompanying app, that delivers us daily and quarterly insights about our health and behavior—and has an almost personality-driven pull over our lives. We […]
Read moreAnd here’s how to use them. The food hack you’re sure to use over and over again this summer is cleaning your grill with an onion. That’s right. As grilling season heats up, there’s an easier way to clean up post-barbecue that avoids the use of caustic grill cleaners and detergents. With just a freshly halved onion, you can break down char and stuck-on gunk in seconds, without all the scrubbing and brushing. All you need is […]
Read more“Different people enjoy and appreciate different things sexually, and I think that’s just human.”There’s really no such thing as a cure-all in the world of wellness. But this simple daily exercise from Anne Collins Duch, DPT, of Physical Therapy for Women in Delaware, might come pretty dang close. Tight hamstrings? Lower back pain? Weak pelvic floor? Just had a baby? Dr. Duch says this quick but effective move might be useful to you because it will help […]
Read moreHere’s a trend for the maximalists in the room.Rothy’s has long been lauded as the be-all, end-all everyday shoe brand. The reason? The shoes are all soft, flexible, machine-washable, and many styles are sold in an impressive color range. While The Point ($149) and The Flat ($129) have been shopper favorites for years, Rothy’s figured it was high time they added another sandal to the mix (as their last iteration, which launched in 2021, have long since sold out). […]
Read more“My hair has become an extension of my personality: vibrant, bold, and bouncy.”Most gyms are filled to the gills with different kinds of exercise equipment. Yet gym-goers typically gravitate to the same basic cardio machines and weights over and over. “When people think of getting a good workout in, they typically think of the standard treadmill, spin bike, or elliptical,” says Cat Kom, the founder and head trainer of fitness app Studio SWEAT onDemand. While she agrees […]
Read moreIt’s the most comfortable multi-purpose shoe in my closet. Beauty lovers know that the most challenging part of traveling with just a carry-on is toting your skin-care arsenal. And while you can decant your moisturizer and conditioner into those teeny, TSA-friendly containers, it’s important to know that there’s one thing you should never, ever transfer: your sunscreen. That’s because the new container can cause the sunscreen to degrade, making it less effective, explains Michelle Wong, PhD, a […]
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