Do Popup Software and Plugins Help or Hurt Conversions & UX [Study]

Email is the most powerful tool for acquiring customers. It trounces social media, PPC, and SEO. You want to convert the maximum number of readers to email subscribers and sales — and many bloggers and ecommerce founders turn to the ubiquitous popup to capture more leads.  But do popups really convert more traffic to leads? […]

The post Do Popup Software and Plugins Help or Hurt Conversions & UX [Study] appeared first on . Email is the most powerful tool for acquiring customers. It trounces social media, PPC, and SEO. You want to convert the maximum number of readers to email subscribers and sales — and many bloggers and ecommerce founders turn to the ubiquitous popup to capture more leads.  But do popups really convert more traffic to leads? And how does that affect the user experience? To find the answer, I conducted a test to see how my site converts with and without popups.

I also tracked other metrics such as bounce rate, page views per visit, and time on site that correlate with a positive user experience to see how users behave with and without popups.  Bonus: If you want to quickly set up a high-converting lead magnet for your opt-in forms, you should download my free Checklist Lead Magnet Template for both InDesign and Canva. I used this template to help a client generate 490 organic leads in 31 days from one blog post. 

Download it while it’s available for free for a limited time.  Click Here to download a free checklist lead magnet template for a limited time only! Table of contentsOverview of the popup studyConversions before using a popupConversions after using a popupHow did adding popups affect user experience?Why conversion rates were low without the popup pluginHow I set up my popup software for maximum

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