Passion Project – How I Grew and Monetized My Podcast

Despite having no experience in journalism or building a company, Doone Roisin managed to turn her podcast for female founders into a thriving business in just a few years. Here are some of the strategies that helped her get there.When I launched the Female Startup Club podcast at the end of 2019, I didn’t have any grand plans or intentions for what it might look like in the future. At the time, I was reading Tim Ferriss’ Tools of Titans, and I noticed that hardly any women were featured. While I enjoyed the book, I wanted a space to hear that same energy from women. I tried hosting IGTV interviews with female founders but quickly realized that many viewers struggle to watch a long conversation, so I pivoted to podcasts. I reached out to everyone I knew with a story to tell, sat down with a mic on my bedroom floor, and started recording. I had no experience in reporting or journalism. I was not confident in public speaking (in fact, I was terrified!). But I also had nothing to lose and a whole lot of passion when it came to amplifying these voices. Despite my lack of experience or strategic planning, the podcast took off. Within just a few years, I’ve not only grown it into a show in the top 0.5 percent of podcasts globally, but I’ve also built a business around the podcast that makes multi-six-figures of annual recurring revenue from sponsorships, ads, and our private community, Majic. Read on to learn some of the strategies that helped me quickly grow an audience and make money from my work. I hope it inspires you to go ahead and launch your idea, too!1. I got support before anyone told me I couldThere’s a lot of podcasting advice out