What is list building?

List building is the process of gathering and maintaining a list of targeted contacts, such as potential customers, in order to create relationships and build a community. A successful list building strategy can be used to create long-term loyalty, generate new leads, and increase sales for a business.

1. Create a list of target prospects: Analyze your existing customer base to identify who makes up your ideal customer profile and create a list of those who meet those criteria.

2. Identify key contacts: Use online resources like LinkedIn and Hoovers to research companies that fit your ideal customer profile and identify the key contacts you need to reach.

3. Develop an outreach plan: Once you have a list of target prospects and key contacts, it’s time to develop an outreach plan. Think about what kind of message you want to send, the channels you will use to reach out, how often you plan to engage with your prospects, and the type of follow-up you will undertake.

4. Utilize social networks: In addition to email outreach, leverage social media platforms like Twitter, Facebook, and LinkedIn to find and connect with potential customers. Using hashtags and groups can help you find relevant contacts in your industry.

5. Monitor results: Once you’ve launched your list building campaign, monitor its progress. Track open rates, click rates, response rates, and even conversation rates. Use these metrics to adjust and refine your list building efforts.

6. Leverage content marketing: Use content marketing to increase visibility and build relationships with your audience. Create useful content tailored to your target customer’s needs and interests and promote it on your social networks and other channels.

 

 

—