Instagram SEO: Boost Reach, Engagement, and Sales in 2023

With one billion monthly active users, and an equal amount of content created in proportion, SEO plays a big role in aiding reach and discovery on Instagram. The search feature on Instagram is an integral part of the user experience. Similar to what you would do on Google, use the search bar on the Explore […] The post Instagram SEO: Boost Reach, Engagement, and Sales in 2023 appeared first on .

With one billion monthly active users, and an equal amount of content created in proportion, SEO plays a big role in aiding reach and discovery on Instagram. The search feature on Instagram is an integral part of the user experience. Similar to what you would do on Google, use the search bar on the Explore page to discover new content, hashtags, new accounts, and locations.

SEO also plays an important role in displaying new suggested posts from accounts you don’t directly follow. According to Instagram, these suggestions are based on posts from accounts that you follow and posts similar to ones you liked or saved before. With an Instagram Marketing and SEO strategy, you can ensure that the posts are available as relevant search results on the Explore page and inside content feeds. This is one of the best tactics to reach a new audience and give your content the visibility you want. It’s a great way to create a unique personalized marketing experience for your followers.

What is SEO on Instagram?Instagram SEO Ranking: Key Factors6 Instagram SEO Tactics to Increase Your Discoverability#1 Optimize your Instagram profile for search#2 Write Descriptive Captions With Keywords#3 Add Keywords to the Instagram Bio#4 Include Up to 30 or More Relevant Hashtags#5 Enrich your Instagram Images with Rich Alt Text#6 Be Consistent in Your Efforts What is SEO on Instagram? SEO on Instagram

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